I had the wake up call I needed as CEO to realize that things needed to change at the company I run.
I woke up trying to reconnect with our purpose…..Like many, I’m feeling fatigued by over-saturation, dispersed work environments, and all of the unwanted distractions in our world. I quickly realized that what actually motivates me every day at work are the connections I make both with my teammates and our customers.
Outside of work? The same.
Connecting with my family, friends, and all those that I can share experiences and wisdom with keep me energized, purposeful, and alive.
It is these connections, far more than the things I have done or items I have collected, that I am most grateful for. Hint: connection economy in play.
More often than not, when you ask a professional what is your favorite part of a job, they say “the people.”
Why is that?
Research has consistently shown that maintaining strong social ties and a sense of belonging can lead to a longer lifespan and that tends to be what we naturally seek as humans. (The Power of Social Connection for Longevity | HealthNews).
Or more simply put, we humans just innately seek connection. That may seem ridiculously obvious but I feel that many brands either overlook this or don’t know how to lean into it and offer connection to consumers.
As I continued to self reflect and digest these observations, I realized I needed to re-chart the course for the company I run.
I want a society where people feel included, connected, and together. My team at JRNI wants the same.
I feel incredibly lucky that we are in a position and in a market that can do something about this. We are shaping our products and services to deliver unparalleled human connection, whether it is virtual, in-person, across languages, locations, and time zones.
We are in the business of human connection.
I am pleased today to share JRNI’s new mission statement, the “why” of our business, that embraces the undeniable force of the Connection Economy that is effecting us all.
Our Mission is to Create Lasting, Trusted Connections Between Brands and Consumers
Premium brands with enterprise scale across the globe trust JRNI with their most important assets: their customers’ experiences (and their customers’ data). I am pleased to share JRNI’s new vision and focus, as we usher in a new era of lasting, trusted, human connections in a world where this is badly needed.
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