During the COVID-19 pandemic, retailers and financial services companies are prioritizing digital interactions. In addition to their existing websites, apps, and social profiles, many are broadening their scope by offering remote appointments.
Their goal? To provide the same level of personalized service that consumers are accustomed to, while keeping staff and consumers safe.
To boost appointment volume, it’s essential to promote this service. Wondering where to begin? These three channels are a great starting point regardless of industry:
Email is a staple in any marketing plan. When promoting your appointments via email, consider the following:
- How can I personalize the email?
- How can I segment my database to make the email more effective?
- How can I test my messaging around this service?
Don’t be afraid to test so you can learn which elements yield higher open rates, click-through rates, and appointments.
Social media
Social media networks have seen a substantial increase in traffic during this pandemic. Ensure your offering is front and center as users spend more time scrolling through their feeds and absorbing new content.
Need inspiration? Check out how BHLDN is promoting their remote appointments on Instagram:
Website placement
When businesses are closed, their website is the new “storefront.” Ensure that your site is updated to reflect your current offerings, and add remote appointments as a service.
Check out how Bank of America features appointments on their website:
Don’t miss our helpful, industry-specific guides! Each has promotion ideas, industry examples, and tips to help supercharge your campaigns.
