Resource and Capacity Utilization, Allocation, and Productivity
The most simple definition of a company’s composition is that a company is comprised of three assets: people, places, and things. The most obvious assets of a company are its people, and JRNI’s AI-powered customer engagement platform has unique and differentiating capability to connect customers with staff at financial institutions and retail outlets across the globe. However, not much is discussed when it comes to the importance of booking and measuring the value of places and things: allocation of resources by location and the availability and capacity of physical locations and assets.
Many of JRNI’s customers rely on assets, specifically the availability and utilization of “resources” as critical to delivering rich and memorable customer experiences. JRNI provides customers with operational insights including the ability to forecast revenue from revenue generating resources allowing our customers to take action and/or run promotions and campaigns to drive additional revenue depending on where the forecast stands versus target.
For example:
A major US-based retailer holds regular fashion fitting events in their retail locations. They use JRNI’s customer engagement platform to book and measure the capacity available of these fitting rooms, and in turn tailor their events to ensure that no prospective customer will have to wait to try on their merchandise
A leading beauty retailer in Australia has limited slots for personalized styling which require a physical location, multiple stylists, and a set of products that must be made available at specific times and locations based on customer preferences
A leading US-based liquor distributor offers in store classes and tastings, requiring booking, capacity reporting, and resource utilization depicting occupancy and availability of their in store classrooms
A global retail warehouse has partnered with same-day delivery services and wants to know availability, utilization, and capacity of these services by location on any given day
By combining the ability to book both appointments and resources, and the analytics to measure utilization versus capacity, JRNI helps its customers to manage its inventory of people, locations, and resources, driving both financial performance and consistent staff and customer experiences. Resource booking and reporting ensures that customer and staff frustration due to long wait times and double-bookings are minimized. Moreover, analytics around resource availability, utilization, and productivity offer brands the ability to:
View capacity and wait times and shift resources from one location to another
View and avail additional resources based on seasonality/demand spikes such as when demand rises on weekends or around holidays
Manage in-store events and promotions based on the capacity to meet the demand for available resources
Simple visibility of resources and analytical reporting can help drive productivity of assets by up to 20%! Yet, few customer engagement solutions offer the ability to reserve and measure allocation and availability of assets. JRNI, the leading enterprise-grade platform for creating trusted connections between consumers and brands, offers comprehensive analytics around resource and capacity utilization, allocation, and productivity, a capability that further differentiates JRNI as the leading platform for enterprise experiential events, appointment scheduling, and queue management.
The chart above illustrates the total appointment hours booked per day at a designated location throughout the span of a week. For a more granular analysis, additional details can be provided regarding the hours allocated to specific resources or staff members- as shown below:
For more information how JRNI's Customer Engagement software can help your brand with resource and capacity utilization, allocation, and productivity schedule a chat with a JRNI product expert here!
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