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Goodbye BookingBug, Hello JRNI

2 minute read

The new brand reinforces the company’s focus on providing engagement throughout the customer journey

BOSTON, Mass. -- MAY 15, 2019 -- BookingBug, a leading customer engagement platform, today announced the company’s rebrand to JRNI, Inc. This shift solidifies the company’s commitment to combining a customer engagement platform with applications that put omnichannel conversion at the heart of the enterprise.

JRNI offers its industry-leading Appointments, Events, and Queuing applications, along with Call Center and Insights, designed to help organizations drive online traffic in-store/in-branch through conversion. JRNI’s customer engagement platform enables companies to interact with customers, online to offline, and across lines of business, while providing a 360-degree view of the full customer journey.

JRNI’s new branding enables the company to stand out within a competitive market space, convey the usability of its services, and serve as a foundation for an expanding suite of applications.

Guiding the company through its next phase of growth is JRNI’s new CEO, John Federman, a SaaS veteran with deep roots in the retail and financial services industries. Most recently, Federman served CEO at Webcollage, the leading cloud-based content management platform for the publishing of rich product information, and syndication across retail sites globally, through its acquisition into the Syndigo platform. He also serves as an advisor to Boston-based Salsify and sits on the Board of New York’s T-Ink.

Federman is joined in leading the company by Co-Founder, Glenn Shoosmith, who has assumed the role of Chief Architect. This role ensures Shoosmith can focus on his passion: building the most complete and effective customer engagement platform. Shoosmith founded the company in 2008 following the overly complex, and ineffective scheduling of a squash game, and built it into the company it is today.

“Companies strive to leverage every customer interaction for maximum conversion,” says Federman. “With so much research and purchase activity starting online, JRNI’s ability to guide prospects and customers from the Web to a physical location or across any channel throughout their full journey is an exciting prospect. I’m thrilled to be joining such a dynamic company at this time.”

Please visit to explore the new website and to learn more about the services offered.

About JRNI, Inc.

JRNI is designed to facilitate powerful human-to-human experiences that increase conversion and revenue, customer loyalty, and lifetime value. Forward-thinking executives from companies like U.S. Bank, ANZ, John Lewis & Partners, and LEGO rely on JRNI’s AI-driven scheduling engine to deliver predictive actions across touchpoints - appointments, events, concierge, queuing - and optimize resources to deliver superior quality of experience. To learn more, visit