Back to newsroom

BookingBug raises $13.4 million in first U.S. funding round led by PeakSpan Capital

4 minute read

BOSTON, MA -- BookingBug, the world’s leading appointment and scheduling platform, today announced that it has closed $13.4 million in Series C funding from PeakSpan Capital and Downing Ventures. This round of financing brings the company’s total funding to $17.2 million.

Brands, agencies and resellers use the BookingBug platform to create a secure, data-driven and integrated system for the entire customer lifecycle. From queuing to booking, from online to in-store, it bridges the gaps in the customer experience. The platform simplifies scheduling while maximizing staff and resource utilization and as a result, drives business outcomes for retailers, financial institutions and public sector agencies.

The new capital will be used to build on rapid business growth, including a 30 percent increase in its enterprise customer base around the world, as well as build out its sales and marketing strategy. This funding round initiates BookingBug’s first U.S. investment, reflecting the surge in demand for the platform by retailers, banks and governments in emerging regions.

“We have scaled this business at a time when retailers, banks and governments need new ways to impress their customers,” said Glenn Shoosmith, CEO, BookingBug. “This new capital is a testament to the momentum our team has created across product, customers and service. While many have written off brick-and-mortar closings as an inevitable development, our customers have realized that consumers still want to spend time in-store, they just need added value services as part of the experience.”

2017 was a very successful year for BookingBug, marked by significant global growth and recognition by Deloitte as one of Europe’s fastest growing technology companies. The company also invested in major new hires such as Head of Product, Aldo King, from Facebook, Asia Pacific General Manager Jonathon Coleman, from ReadiNow Corporation and CMO, Todd Nicholson, from Extreme Networks.

“BookingBug is pioneering a new omnichannel category for organizations seeking to engage with customers through personalized scheduling experiences,” said Brian Mulvey, co-founder and managing partner, PeakSpan Capital. “BookingBug is experiencing strong momentum by occupying arguably the highest-value and highest-intent segment of the customer journey – namely, when a customer proactively wants to spend their valuable time and engage with an actual person. We particularly admire BookingBug’s pace of customer adoption both within and across verticals, such as retail, financial services and public sector, as well as globally, most notably in North America, where BookingBug has seen immediate success.”

“We are excited to be getting involved with Glenn and his team in the midst of global expansion,” said James Lewis, Director, Downing Ventures. “We look forward to supporting this growth stage software provider and helping the company build on its position as a technology leader in the market.”

About BookingBug
BookingBug is trusted by the world’s largest banks, retailers and government agencies to enable a personalized omnichannel customer engagement experience that creates profitable customer relationships while maximizing staff and resource utilization.

Brands use the BookingBug platform to create a secure, data-driven and integrated platform for the entire customer lifecycle. From queuing to clienteling, from online to in-store, BookingBug bridges the gaps in the customer experience. It’s used by brands like Lego, John Lewis and the UK Government to manage tens of millions of customer engagements annually. BookingBug is partners with companies including Salesforce, Oracle and Microsoft.

Recently BookingBug was recognized by Deloitte for its rapid growth and scale as one of the fastest growing companies in the world.

About PeakSpan
PeakSpan Capital is a growth equity firm based in New York City and Silicon Valley, with a focused mission to be the partner of choice for growth stage entrepreneurial teams who are building amazing software targeted at business buyers of all sizes -- from very small businesses to large enterprises. PeakSpan combines deep domain expertise within a select number of themes with a homegrown, proprietary technology platform providing visibility into company and market performance, to help entrepreneurs drive resilient, risk-adjusted value creation.

About Downing Ventures
Downing Ventures is an evergreen fund investing in seed to Series A companies, with the possibility of follow-on investments. We invest in a variety of technology sectors including consumer internet and mobile, enterprise software, defence and security technology, financial technology and health technology. We work alongside a number of investment partners and accelerator programmes and incubators, including the London Co-Investment Fund, WebStart Bristol and SetSquared.