With Yext and JRNI: The power of a personalized search journey

This post is by Tyler Donahue, Senior Director, App Directory at Yext.

At Yext, we’ve seen search experience a massive paradigm shift. People don’t just type in disparate keywords into the search bar anymore: They ask complex, specific questions, like “Where can I get a flu shot near me with my insurance?” or “What is the best hypoallergenic pillow?” In return, they expect — and depend on — relevant, accurate answers to help them make important decisions in their lives. Too often, though, they are left in the dark with wrong answers.

That’s where Yext comes in. Our mission is to help businesses and organizations around the world deliver official answers everywhere people search — whether it’s the company website, third-party search engines, voice assistants, and other digital platforms.

With the power of Yext’s Search Experience Cloud and JRNI’s scheduling platform combined, businesses and organizations across verticals can improve their ability to meet their customers at the moment of intent.

Here’s an example: if a person searches for “Where can I get a flu shot near me with my insurance?” on a third-party search engine, they may land on a pharmacy’s local landing page, powered by Yext. There, thanks to an integration with JRNI, they can immediately take action by engaging with a CTA like “book an appointment.”

By enabling Yext-powered local landing pages (Yext Pages) and local listings (Yext Listings) with JRNI scheduling capabilities in this way, businesses and organizations can more effectively drive appointment and event bookings and services — and deliver the kind of seamless customer journey that consumers expect today.

Yext and JRNI

JRNI and Yext work together seamlessly to keep location, appointment, and event data up to date. Yext remains the source of truth for a brand’s location and event data, while the JRNI Importer keeps the information in sync. The result is discoverable, branded experiences that are as actionable as possible with JRNI-powered service selection and scheduling.

With Yext, businesses can also analyze Google Q&A, site visits, and search behavior to gain valuable insights. Its integration with JRNI includes a central dashboard that provides users with the real-time statuses of all synced location and event information for efficient data management across the two systems.

The importance of these analytics can’t be overlooked. By looking at the questions customers ask, businesses can learn not just what their intent is, but they can also map their journey more accurately — and use that information to meet similar customers along the way.

The customer journey - improved during unprecedented times

The COVID-19 pandemic brought the criticality of answering questions and meeting customers at the moment of intent to a new level of significance. Take the earlier example search, “Where can I get a flu shot near me with my insurance?” — under normal circumstances, wrong answers to these questions and more can be frustrating and cost business, but during a crisis like the COVID-19 pandemic, they have the potential to cost lives.

With JRNI and Yext, businesses can provide customers with the accurate answers they’re looking for and the calls to action they need to continue on their journey — healthcare or otherwise.

During these unprecedented times, Yext is excited to continue working with JRNI, innovating new solutions that further improve the customer journey and build on analytics in the platform.

This includes collaborating on custom integrations that put brands in control of their facts and of the dynamic, personalized journeys they deliver to their customers.

Get started serving your customers perfect answers everywhere - request a demo of Yext today.

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