This is a guest blog post by Emma Newman, Client Success Director at Red Ant
Like any relationship, choosing a tech partner is a big decision that deserves careful consideration. Get it right, and everyone benefits, with increased efficiency and improved functionality for the partners involved, and a better, smoother experience for clients and customers.
The unique partnership between Red Ant and JRNI brought all this and more to the retail technology table. Thanks to JRNI's commitment to building booking journeys that meet the needs of users based on real-world customer experiences as well as seamless integration with the products Red Ant offers, we were able to ensure clients using RetailOS, our unified retail technology platform, had access to best-in-class appointment booking services.
We were only able to achieve this by establishing three key principles that formed the basis of our working relationship:
An unwavering focus on the client – our joint aim was to deliver an integrated, seamless service which would enable clients to offer a smooth, superior customer experience from start to finish
Open, honest, and regular communication over every aspect of the projects we were involved in – it’s the single most effective way to ensure success because everyone has a clear idea of what is required of them, all potential issues are dealt with at the earliest possible stage, and the outcome can be defined then refined as necessary
Dedication to innovation – as digital transformation takes its place at the heart of retail strategy, it is essential to work with a partner that has the ability to take an agile approach to product development and see the opportunities for improving outcomes by taking advantage of the latest tech evolutions
“We always look to partner with like-minded businesses that can extend what RetailOS offers, growing its potential to add significant value for retailers. Working with JRNI has allowed us to deliver projects that make a real difference to our clients and their customers.”
Sarah Friswell, CEO at Red Ant
At a time when the industry needs to make a concerted effort to rebuild customer confidence, having a platform that gives them the choice to connect with their favorite brands in a way that feels comfortable to them should be central to retailers’ plans. Working together to offer a frictionless experience from booking appointments for in-store or virtual consultations to providing store associates with all the tools and information they require will be key to re-energizing retail and engaging customers in a way that works for them.