May 15, 2019
We're experts at converting online activity into real business outcomes.
Starting today, we’re excited to announce that BookingBug has become… Drum roll please… JRNI.
JRNI, pronounced “journey,” is efficient, modern, to the point, and describes exactly what we’re about: the customer journey. We turn online activity into real business outcomes for your company.
Why is BookingBug becoming JRNI?
When Glenn Shoosmith and Greg Bockenstette co-founded BookingBug in 2008, they were determined to create a new kind of scheduling tool. Familiar with the pains and struggles of small businesses, the founders targeted these companies and quickly grew to dominate the market.
In a short amount of time, we caught the eye of enterprises - retailers, banks, telcos, and government entities - looking to engage customers throughout their journeys. With the company growing rapidly, and the needs of their customers changing, the product evolved to include Events and Queuing, with the ability to accommodate data, security, and integration requirements of enterprise businesses.
Today, we do so much more than bookings, so we needed a name that represents what our product is here to do and the impact it has for our customers.
JRNI’s mission
While our brand is evolving, our core mission is unwavering. We continue to be committed to enabling enterprises to better engage with their customers and help them along their respective journeys toward conversion.
Companies are striving to leverage every customer interaction for maximum conversion and revenue. With so much browsing, research, and purchasing originating online, JRNI offers a customer engagement platform that enables companies to interact with potential customers, online to offline, and across lines of business, while providing a 360-degree view of the full customer journey.
JRNI is designed to facilitate powerful human-to-human experiences that increase conversion and revenue, customer loyalty, and lifetime value. Forward-thinking executives from companies like U.S. Bank, ANZ, John Lewis, and LEGO rely on JRNI’s AI-driven workflows to deliver predictive actions across touchpoints - appointments, events, concierge, queuing - and optimize resources to deliver superior quality of experience.
What else is new?
JRNI’s mission is being led by a new CEO, John Federman, a SaaS veteran with deep roots in the retail and financial services industries. Most recently, Federman served as CEO at Webcollage, the leading cloud-based content management platform for the publishing of rich product information and syndication across retail sites globally, through its acquisition into the Syndigo platform. He’ll be based in the Boston office.
From the technical side, Co-founder Glenn Shoosmith will be leading innovation as Chief Architect. This role ensures Shoosmith can focus on his passion: building the most complete and effective customer engagement platform.
We have a new look…
Not only do we have a new name, we also have a fresh new look! We’ve updated our typeface, color palette, and design style to give our brand a modern feel that better illustrates the energy and dynamism of the company.
The new brand has a new logomark which you’ll see across all of our channels, publications, and website. So, if you see that 👆 you’ll know it’s us.
… and we have a new website! #jointhejrni
We’ve carried the new branding across the site and made it quicker and easier for you to find what you’re looking for with more detail around the extensibility of the platform.
