This is a guest post by Roger Sowerbutts, VP Global Sales & Marketing at Go Instore.
The pandemic has drastically accelerated the use of video technologies in the retail sector.
Go Instore is a live-video powered solution that enables retailers to connect directly with their customers and replicate the in-store experience. Throughout the pandemic, retailers rapidly accelerated their adoption of the solution, with Go Instore supporting over 2.7 million calls and interactions across the globe. Retailers using Go Instore can deliver personalized customer experiences through instant one-to-one calls, appointments, or shop via live broadcast.
With 43% of consumers saying they won’t be returning to stores when they open, it is no longer just an option to have an instant live shopping option, but a necessity. Now is the time for retailers to realize the full potential of live video with solutions that create an engaging and personalized experience from the moment they click connect.
Video-powered retail isn’t a trend, it’s here to stay. Ultimately, people buy from people and 73% of consumers are more likely to purchase after seeing a video of a product on a live video call. Live-video technology not only improves the digital experience but makes it better. Retailers using the live-video retail solution Go Instore achieve an average customer feedback rating of 94%, AOV uplifts of up to 38%, and hit conversion rates of up to 47%. In fact, the launch of Currys PC World’s ShopLive service, powered by Go Instore, saw online sales grow by 145% in 2020.
Go Instore live video works seamlessly with JRNI Appointments for one-to-one pre-booked consultations as part of the customer journey. Go Intstore and JRNI are integrated together at time of implementation, and will normally go live within three weeks.
Retailers who ensure their digital customers are receiving the same personalized experience that they would receive in-store, will have a clear, competitive advantage in the uncertain retail climate and coming months.