Featuring:
Humanized customer engagement strategies can add volume to top of the sales funnel and increase the velocity of revenue. We discussed strategic recommendations with Brendan Witcher of Forrester.
This Q&A session covers:
- Important trends in digitizing physical commerce and service locations
- Empowering associates to achieve more through digital tools
- Aligning appointment and event management capabilities with other top priorities
- Best practices to increase the chance of success with initiatives that empower and enable associates
Featured Contributor- Brendan Witcher
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Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal. |