Featuring:
As companies struggle with labor and connecting with consumers at scale, an effective engagement strategy can make or break a company’s ability to win, serve, and retain customers. The key to an effective customer engagement strategy is the value your brand offers through interactions. Data shows that creating personal connections between customers and associates has a significant upside effect on core metrics including increased purchase frequency, larger transactions, and consumers becoming brand advocates. In fact, when it comes to differentiating your brand, there is simply no replacement or higher quality experience than human-to-human interactions enabled through digital technologies.
In this webinar, guest speaker and Forrester VP, Principal Analyst, Brendan Witcher, will join JRNI to reveal how humanized customer engagement strategies can add volume to top of the sales funnel and increase the velocity of revenue by:
- Personalizing experiences for customers
- Tangibly improving the perceivable quality of your brand
- Achieving greater ROI from your digital and physical channels
- Increasing the ability to hire and retain top customer-facing talent
- Optimizing strategies for 1-to-1 and 1-to-many engagements
Featured Speaker - Brendan Witcher
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Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal. |