Baby Bunting Case Study
Baby Bunting replaced a manual system with JRNI Appointments to facilitate the setting of car seat installations for parents.
Established in Melbourne as a family-owned business in 1979, Baby Bunting is now Australia’s largest specialty nursery retailer and one-stop-baby shop. They currently employ 1,400 people in 61 stores across Australia.
Baby Bunting caters to parents of children from newborn to three years old. The company is designed to provide the most enjoyable experience and best customer service for parents from its parenting rooms to its gift registry and accredited car seat fitting services.
Starting with a manual solution, Baby Bunting offered car seat installations by appointment. With their enormous growth, they soon needed a more automated solution, and replaced their paper-based system with JRNI Appointments.
In this case study, you'll learn:
- How Baby Bunting improved efficiency of a formerly manual process
- How an automated solution became part of their growth strategy
- How JRNI Analytics is used to derive insights
- What's next for Baby Bunting