JRNI Podcast: The Experience Evolution, Episode 3 - Emerging trends of the post-pandemic shopper
In this episode of The Experience Evolution, learn what's changed in consumer behavior, and what retailers need to do moving forward to satisfy shopper needs.
To gain better insight and understanding of where retail is headed and what retailers need to do to capitalize on new shopping behaviors post-pandemic, three retail thought leaders joined The Experience Evolution podcast: Jonathan Horemans, Head of Growth for Mercaux, Roger Sowerbutts, Global Vice President of Sales & Marketing for Go Instore, and Graeme Greenwood, VP of Product at JRNI.
• Today's consumers want to engage with retailers on their terms
• Retailers need to focus on developing true omnichannel strategies to satisfy shopper needs
• For success post-pandemic, retailers need to meet shoppers where they are, customize their shopping journeys, and give them access to 24/7 retail experiences
“We are seeing a number of demands and trends from retail customers,” Greenwood said. “First, we see a comfort level with different types of modes - so - either video, call, or face-to-face. Most retail customers are happy to be on Zoom, or WhatsApp, or different types of video. We’re also seeing a new hybrid type of shopping reality where consumers are really seeking out truly optimized, agile, safe, and frictionless services.”
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