Optimizing the Branch: Part 2
The role of the bank branch today
In Part 1 of Optimizing the Branch, we examined the role of bank branches today. Despite their much-heralded decline, the branch is still alive and well; in fact, it’s thriving. Banks have managed to strip away time-consuming and costly transactional tasks to let staff focus on the high-value customer activities.
In Part 2 we turn attention to the future of the branch, we look at:
- How banks will be optimized to meet the demands of a rapidly changing world
- How banks are re-evaluating the look and feel of their physical locations
- How a "superteller" will evolve the in-branch experience and steadily make the branch a hub for trusted financial expertise
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