On-Demand Webinar: Understanding the Omnichannel Shopping Experience
In partnership with Retail TouchPoints
This session presents new consumer benchmark research, the third wave of understanding how consumers shop, their preferences, and where retailers need to step up their game to meet the needs of today's consumers.
This survey of 2,000 qualified shoppers provides insight into the continued growth for online shopping, and a considerable rise in omnichannel actions. For all product categories, omnichannel is strong, and there is a blurring of the lines as much of the product researching and purchasing happen both online and in-store.
The session presents prescriptive suggestions on how retail brands can address the online and offline shopping demands of the modern consumer. Key takeaways include:
- Leveraging pre-booked appointments with in-store experts, particularly for high consideration or luxury purchases
- Managing in-store events, such as early access to products, demonstrations, DIY workshops and influential speakers to bring shoppers in store