Modern Consumer Research 2018
Top retail trends you can't miss
For the second year, we conducted independent research to learn more about retail consumer habits, understand what has changed, and learn the trends that will guide retailers in 2018.
The results explore the top 3 trends of 2018, and also illustrate how trends have changed since 2017.
THE BIG OPPORTUNITY
60% of people in the US and 58% in the UK said they would visit stores more often if retailers hosted in-store events.
THE ROLE OF THE STORE
The majority of consumers still research online and then buy in-store, which shows the importance of omnichannel for retail.
Shoppers believe staff availability, helpfulness, and service are very important when considering a visit to the physical store.