Modern Banking Research 2018
Why banks need to think like retailers
In the second year of our Modern Retail Banking Report, we surveyed 2,000 financial consumers in the US and the UK to better understand their behaviors and opinions on banking. The research exposes a disparity between how consumers prefer to conduct their banking – whether through physical branches, mobile applications, or hybrid interactions – and outlines key tactics for banks to implement to stay competitive.
The research shows that hosting events at bank branches are a powerful, yet underused, way to connect with customers and build an engaged community:
- The survey found that only a small number of consumers have been invited to an event at a bank over the past year – 14% in the U.S. and only 7% in the U.K.
- However, 82% of U.S. respondents said that they would be open to attending an event at a bank, while 88% of U.K. respondents said that they would.
To see the full set of results from the research, download your own copy now.