JRNI Podcast: The Experience Evolution, Episode 1 - A JRNI through experiential relationship management

In the first episode of JRNI's podcast, The Experience Evolution, CEO John Federman shares details on how retail and financial industries can take their business to the next level by maximizing customer experiences through an experiential relationship management (XRM) strategy.

Key takeaways:

• How businesses offering unique customer experiences are building loyalty and retention
• How an educated online experience will help convert more in-store purchases
• Why an omnichannel approach has become essential
• How an appointment is more than just scheduling

“Shopping and commerce, itself, have already begun in earnest to become the experience economy,” Federman said. “Consumers want more than just a product or a service; they really want a unique experience.”