Signet Case study
URBN driving higher levels of customer engagement
During Signet's Q2 23 Earning Call, Chief Executive Officer Gina Dross highlighted the value, benefits and ROI Signet has realized by offering appointment scheduling across their brands.
"We've added several new and easy ways for customers to book appointments, which is driving higher levels of customer engagement. In the second quarter, 65% more appointments were booked online versus a year ago.
This is important because the conversion rate of a merchandise appointment is 3 times greater than for a walk-in customer, and the average transaction value is 30% higher. And we've also expanded virtual try on for more of our key products, which increases conversion rates between three and sixfold. We saw a 22% increase in checkout start rates this quarter versus last year after launching our new mobile first mini bag shopping companion. This makes it easy for customers to see a glance views of their orders, apply discounts, total costs, and progress toward earning loyalty incentives."
With JRNI, they were able to:
- 22% increase in checkout start rates
- Conversion rate of a merchandise appointment is 3x greater than for a walk-in customer
- average transaction value is 30% higher
This makes it easy for customers to see a glance views of their orders, apply discounts, total costs, and progress toward earning loyalty incentives.