- Scaling to meet rocketing enterprise demand and expand technology lead
- 2013 included a new office, new clients, and new hires
- National clients include Waitrose, Pets at Home, Jessops & local councils
When we launched in 2009, it was clear that booking and buying services online was a far cry from the fast, simple experience of buying goods. In the years since, BookingBug has become the standard for thousands of businesses to tackle that challenge. At the same time, an increasing number of enterprises, retailers, and public sector teams have turned their attention to the same area.
Today, we announce a $1m funding round to meet this growing demand! With this funding, BookingBug joins the Deep Group, becoming part of its growing network of high-potential technology businesses.
In this next stage of BookingBug’s journey, Karim Iskandar joins the now 20-strong team as Commercial Director, bringing years of experience growing global B2B brands like LRN, Forrester and OneSource. This is the first in a number of strategic hires for 2014.
In terms of technology, the future of BookingBug won’t only be built by us. Soon, a dedicated partner program will help any brand create their own specialist or highly customized booking system on the foundations of BookingBug. For the biggest system integrators working on global IT rollouts, BookingBug will become the go-to protocol for connecting the online and offline worlds.
Regardless of size or sector, there are two types of business in the world: those who currently understand the benefits of offering value-add services and connecting the online and offline worlds – and those who are finding out. This investment will help us meet the huge demand from the former and continue to educate and help the latter.
We already have some huge projects with well-known brands and organizations underway with many more on the horizon, so keep your eyes peeled! 2014 is going to be a massive year for BookingBug, our technology, and our team.
